Do you want to see a competitive on-ice race featuring dozens of frantic barking wiener dogs? Want to see a hockey game in between the races? Don’t you think the players should be wearing dachshund themed jerseys? That’s what I thought. One of the crazier promotions in hockey, and a southern staple. I developed a logo for the races, but rather than just slap a crest on a jersey and call it a day, I opted to slam an oversized wiener dog head on the the front of the sweaters. Harking back to the 90’s era uniform design seemed fitting given the promotion. The races were intense, the dogs were running wild and the crowd went crazy.